Performance Protection for Your Personal Data

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At Aqua Fit Shop, we approach your privacy with the same dedication we apply to crafting high-performance swimwear. Just as our competition suits are designed for optimal protection in the water, our privacy practices are engineered to safeguard your personal information with professional-grade security measures.

1. Information We Collect

To provide you with elite-level service, we collect certain information:

  • Performance Data: When you make a purchase, we collect transaction details including payment information (processed securely through PCI-compliant gateways), shipping address, and contact details.
  • Training Preferences: Account registration details, product preferences, and browsing behavior help us customize your experience.
  • Equipment Specifications: Size information and product reviews to improve our gear selection.
  • Communication Records: Correspondence with our athlete-support team.

2. How We Use Your Information

Like a perfectly executed flip turn, we use your data with precision and purpose:

  • Process transactions with competition-ready speed
  • Customize product recommendations based on your swim discipline
  • Improve our gear selection through performance feedback
  • Provide international currency conversion for global athletes
  • Communicate order updates and training-relevant promotions
  • Enhance website functionality for faster checkout

3. Data Sharing & Disclosure

We maintain a strict relay-team approach to data sharing – only passing information when absolutely necessary:

  • Service Providers: Trusted partners (payment processors, shipping carriers) who help deliver your gear, bound by strict confidentiality agreements.
  • Legal Requirements: When required by law or to protect our business and users, similar to competition anti-doping protocols.
  • Business Transfers: In case of merger or acquisition, with appropriate privacy protections.

We never sell your personal information to third-party marketers.

4. Data Storage & Security

Your data security receives the same attention to detail as our competition suits:

  • Military-grade 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Regular security audits by independent experts
  • Real-time fraud monitoring systems
  • Zero Storage Policy: We never retain complete payment details

Data is stored on secure servers with limited access, protected by both digital and physical safeguards.

5. Your Rights & Choices

You’re in control of your personal data, just as you control your performance in the pool:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request removal of your data, subject to legal requirements
  • Opt-Out: Unsubscribe from marketing communications
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a structured format

To exercise these rights, contact our athlete-support team at [email protected].

6. Cookies & Tracking Technologies

We use these tools with the precision of lap timing systems:

  • Essential Cookies: Keep your session secure during checkout
  • Performance Cookies: Help us improve site speed and functionality
  • Analytics Cookies: Understand how athletes use our site to enhance your experience
  • Marketing Cookies: Show relevant product recommendations (you can opt-out)

Manage preferences through your browser settings or our cookie consent tool.

7. International Data Transfers

For our global team of athletes, we ensure proper safeguards when transferring data outside your home country, using Standard Contractual Clauses or other approved mechanisms.

8. Children’s Privacy

While we outfit swimmers of all ages, our website is not designed for users under 16. We don’t knowingly collect children’s data without parental consent.

9. Policy Updates

We may update this policy as regulations evolve or new technologies emerge. Significant changes will be communicated to registered users.

Contact Our Athlete-Support Team

For privacy-related questions or to exercise your rights:

Email: [email protected]

Mail: Aqua Fit Shop, 320 Union Station Way, Calera, US 35040

“Your privacy receives the same professional-grade protection as our high-performance swimwear. Focus on your training – we’ve got your data security covered.” – The Aqua Fit Shop Team